It used to be that if you wanted someone to publish an over-the-top, flattering portrayal of your life’s work, you had to pay for it. Unless it’s your obituary, you had one choice, which was to hire an ad agency to create some marketing materials or get a publicist to send some emails or something like that. I’m not sure how the process works exactly.
But anyway, none of that is true anymore. Now, if you’re looking for unfettered, fawning adulation on the cheap, there is another option. You can always wait for a Left-wing digital media outlet to write a hit piece about you. Years ago, when the slightest hint of nonconformity got people fired, these hit pieces were effective. Now they read more like press releases from the person being targeted. This has been true for a while, but yesterday, the trend officially hit its apex at something called “HuffPost,” formerly known as The Huffington Post.
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