The Game Industry’s Most Dangerous Marketing Trick
The Daily Wire

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The Game Industry’s Most Dangerous Marketing Trick

“Adulthood” is not a sex joke.

Macy Petty

You just purchased a new card game, and now you are being marketed the “adult extension pack.” The pack does not add strategy, complexity, or deeper gameplay. It simply adds crude sex jokes and innuendo. While it may seem harmless, the practice of marketing erotica, drugs, and profanity as “adult” may be more harmful than we realize.

“Apples to Apples” has been a family table staple for over two decades. In the game, one player selects an adjective card, and the remaining players choose a noun card they believe best fits the category. The game is simple, social, and accessible to players of all ages. Then came “Cards Against Humanity” (“Cards”).

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