As reported by The Wall Street Journal on Thursday, Target Corp. has announced that they will pour $20 million dollars into single-occupancy restrooms by next year in order to ease controversy over their move in April to allow “gender identity” to dictate customers’ bathrooms and fitting-rooms rather than biology.
Cathy Smith, Target’s finance chief, explained that the move is in direct response to the pushback they have received from costumers over their new transgender policy, although Smith contends that customers’ discontent and vocal opposition did not impact their bottom line.
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