<p>Turns out, women are hard-wired to be much more attracted to male protectors who espouse so-called &#8220;benevolent sexism&#8221; than men who treat them as equals. And the best part: this is true even for hardcore feminists, scientists found.</p>
<p>According to a new study from University of Kent and Iowa State University scientists, which was <a href="http://journals.sagepub.com/doi/abs/10.1177/0146167218781000?journalCode=pspc">published</a> on Personality and Social Psychology Bulletin, women overwhelmingly preferred chivalrous men who viewed women as needing protecting. Researchers Pelin Gul and Tom Kupfer classify this apparently &#8220;patronizing&#8221; behavior as &#8220;benevolent sexism&#8221; (BS), or well-meaning sexism. The researchers suggest that women are hard-wired to overlook the &#8220;harmful consequences&#8221; of BS, &#8220;because BS mates are perceived as willing to invest (protect, provide, and commit),&#8221; reads the study&#8217;s abstract. Gul and Kupfer chalk this up to natural selection, a symptom of which women have yet to shake.</p>

Study Reveals What Women Are ‘Hard-Wired’ To Find Attractive. Feminists Are Going To HATE It.

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Study Reveals What Women Are ‘Hard-Wired’ To Find Attractive. Feminists Are Going To HATE It.