News and Analysis

Sony’s $400 Million Misfire: Why The Video Game Industry Is Facing A Bud Light Moment

Gamers simply refused to give their money to a studio that made a blatantly woke game.

Casey Ryan
Sony’s $400 Million Misfire: Why The Video Game Industry Is Facing A Bud Light Moment
Justin Sullivan/Getty Images

Leaders in the video game industry spent the better part of the last decade marketing radical gender ideology in a hobby predominantly practiced by children and teenagers. No gamer could escape transgender symbolism or out-of-place pride flags sprawled across his screen.

In recent months, however, gamers have had enough of the political propaganda. They’ve now adopted a so-called “non-buynary” movement, refusing to purchase games saturated in identity politics. Now, an unprecedented number of games are seeing poor sales and game studios are folding. The movement appears to be working.

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