News and Commentary

Snapchat Pulls Juneteenth Filter That Would Break Digital Chains After Asking Users To Smile

Eric Quintanar
Snapchat Pulls Juneteenth Filter That Would Break Digital Chains After Asking Users To Smile
Omar Marques/SOPA Images/LightRocket via Getty Images

Snapchat has apologized for rolling out a special Juneteenth filter that asked users to smile for the camera, and when they did, would prompt a pair of chains to break in the background. 

“We deeply apologize for the offensive Juneteenth Lens. The Lens that went live hadn’t been approved through our review process. We are investigating so this doesn’t happen again,” said Snapchat on Twitter. 

Got a tip worth investigating?

Your information could be the missing piece to an important story. Submit your tip today and make a difference.

Submit Tip