Since October 7, Anti-Israel Activism Has Failed Where It Matters Most
ANGELA WEISS/AFP via Getty Images

Opinion

Since October 7, Anti-Israel Activism Has Failed Where It Matters Most

America’s largest brands—and their shareholders—are rejecting anti-Israel talking points.

Isaac Willour

As we approach 365 days since the horrific attacks of October 7, 2023, it’s abundantly clear that America has an anti-Israel extremism problem. Points of evidence range from the comparatively mundane, such as Pennsylvania Senator John Fetterman’s chief of staff breaking longstanding protocol to criticize her boss’ pro-Israel stance on record to reporters at the Free Press, to the unquestionably extreme, such as the case of a Jewish man violently assaulted outside a New York synagogue in August, whose attacker yelled “Free Palestine” before asking the victim if he wanted to die and stabbing him in the torso. The August stabbing was yet another incident in the spike of antisemitic violence we’ve seen in the wake of the deadliest attack on the Jewish people since the Holocaust.

Outside of the rise in physical violence, anti-Israel sentiment has propped up in a multitude of other places, from the mouths of student protests at universities like Columbia and Yale to the mouths of American lawmakers like Rashida Tlaib (D-MI). Yet, outside the academic and political realms, the push to attack Israel has also made its way into an area that’s increasingly become a focus for political activists: the boardrooms of America’s biggest companies.

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