As someone who has made a number of Super Bowl ads, I’m naturally curious to see what brands do with this exorbitantly expensive and unique opportunity. After all, for just one day a year, America wants to watch commercials. No skipping. No complaining. Corporations get a captive audience of 100 million people over the course of 4 hours — all at the cost of 7 million dollars per 30 seconds.
The last few years, Super Bowl ads have been preachy and woke. You came for the party, but brands gave you a progressive sermon. This year, most corporations opted to steer clear of blatant wokery. Does that mean the ads were good? Not necessarily.
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