News and Commentary

REI, North Face, Patagonia Were Barely Spending Anything On Facebook Ads Before Boycotting Platform

Jon Brown
REI, North Face, Patagonia Were Barely Spending Anything On Facebook Ads Before Boycotting Platform
Photo by Gary Hershorn/Getty Images

The companies that were first to boycott Facebook and denounce the company most vocally for supposedly not doing enough to curb “hate speech” had already dramatically dialed back ad buys before doing so.

REI, The North Face, and Patagonia experienced a steep decline in ad buying on Facebook even before they withdrew from the platform in a supposed attempt to combat its alleged allowance of “hateful lies and dangerous propaganda,” according to data obtained by The Daily Wire via Pathmatics.

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