When campaigns are in meltdown, it seems like nothing they touch goes right. There are a lot of symptoms when campaigns are in meltdown; it’s very difficult for those campaigns to get their own voters back into the fold.
This is obviously true of reelection campaigns. It was true for Jimmy Carter in 1980, who had a really difficult time getting Democrats back in the fold. He barely won the election in 1976 against Gerald Ford, and then he ran against Ronald Reagan and got absolutely walloped.
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