The Swedish intimate health brand Intimina is promoting Period Crunch, a new product with bright red, uterus-shaped cereal pieces meant to promote menstruation conversations at the breakfast table.
While Metro <a href="https://metro.co.uk/2022/05/25/intimate-health-brand-launches-uterus-shaped-cereal-to-encourage-period-chat-16710792/">noted</a> the cereal was a publicity stunt and Period Crunch will never take up shelf space next to Cheerios at the grocery store, it appears that interested parties can request a box to have in their homes if they want. The box includes conversation prompts to inspire discussions about periods. It also has a diagram of the female reproductive system.

‘Period Crunch,’ A Uterus Shaped Cereal, Aims To Bring Menstruation Conversations To Breakfast

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Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

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‘Period Crunch,’ A Uterus Shaped Cereal, Aims To Bring Menstruation Conversations To Breakfast