The Swedish intimate health brand Intimina is promoting Period Crunch, a new product with bright red, uterus-shaped cereal pieces meant to promote menstruation conversations at the breakfast table.
While Metro noted the cereal was a publicity stunt and Period Crunch will never take up shelf space next to Cheerios at the grocery store, it appears that interested parties can request a box to have in their homes if they want. The box includes conversation prompts to inspire discussions about periods. It also has a diagram of the female reproductive system.
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