News and Commentary

New NCAA Policy Allows Student-Athletes To Benefit From Their Name, Image And Likeness

Joe Morgan
New NCAA Policy Allows Student-Athletes To Benefit From Their Name, Image And Likeness
Photo by Mark LoMoglio/Icon Sportswire via Getty Images

For better or for worse, college athletics as we’ve always known them are officially over. 

Beginning on Thursday, college athletes will be allowed to profit off their Name, Image, and Likeness (NIL). The rules apply for all three divisions and apply for all incoming and current student-athletes. 

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