Netflix Lost The Plot
Marvin Samuel Tolentino Pineda via Getty Images

DW Opinion

Netflix Lost The Plot

The streaming service needs to trust creators and the audience more and executives less.

Rich Cromwell

Netflix has had some hits. The series finale of “Stranger Things,” for example, pulled in 31.3 million views worldwide, and it wasn’t even the streamer’s biggest show. That would be “Squid Game,” season one of which achieved 265.2 million views. Season one of the second-biggest series, “Wednesday,” released in 2022, drew 252.1 million views. Season two of “Wednesday,” released in 2025, dropped to 119.3 million views. Season three is slated for release in 2027 – that’s three seasons in five years.

Since Netflix began offering original programming, though, it’s canceled 85 series, at least at the time of writing. The problem is that those cancellations are basically Netflix’s specialty. While easy to attribute the gaps between seasons to the dropoff in numbers, and thus the need to cancel, it’s not just that, though the gaps are ridiculous. It’s the business model. It lives to cancel series. And while the service is profitable, it also sucks. Killing programming shouldn’t be the goal of production studios.

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