Actor Michael B. Jordan is apologizing to the “woke” mob after the name of his new rum brand drew criticism and charges of cultural appropriation for its ties to Caribbean culture.
“I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on,” Jordan, 34, wrote in a statement on his Instagram story Monday, per USA Today. “Last few days has been a lot of listening. A lot of learning and engaging in countless community conversations.”
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