If you want insight into our culture, pay attention to memes. No kidding: talk of memes has become a thing in the digital era, but “mimetic” behavior isn’t a digital phenomenon: it’s a human one. When people say “and I oop” or repeat the same dance over and over on TikTok, they’re doing more than just messing around. They’re living out one of the most basic human impulses. If the Right is going to win on this front, we have to understand memes.
How Memes Work
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