An executive vice president at Marvel Studios said the company’s reason for featuring storylines that include social justice and LGBT themes is less about ideology and more about earnings.
“From a fiscal point of view, you are leaving money on the table by not representing. I think 51% of our audience is female, 28% of our audience is Hispanic. If we don’t represent the people that watch what we make, eventually they’ll go elsewhere because somebody else will figure it out,” Executive Vice President of Production Victoria Alonso said during a “Women In Animation” panel at the Annecy International Animation Film Festival, according to trade publication Deadline.
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