The marijuana industry thinks the use of the word “pot” makes them look stupid — as if their mascots, Cheech & Chong, didn’t already do that for them.
According to Anchorage Daily News, the marijuana industry has grown very self-conscious of the stereotypical image of “the stoner,” typically pictured in a tie-dye shirt smoking joints all day in a 60’s VW bus. Now that California and several other states have voted to legalize the drug’s recreational use, the industry wants a new image.
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