Inside The Privacy Battle Raging Between Apple And Facebook

For years, Apple and Facebook have clashed over both privacy and consumer rights. But tensions between these tech titans have now reached a climax as Apple’s incoming privacy policy change will irrevocably dent Facebook’s revenue. Earlier this year, speaking at the EU data protection conference, Apple CEO Tim Cook reprimanded Facebook’s entire business model, stating, “if we accept as normal and unavoidable that everything in our lives can be aggregated and sold, we lose so much more than data, we lose the freedom to be human.”

Shaping both cultural and technological trends, Apple has always been ahead of the curve. In the early 2000s, the company had the foresight to take over the portable music industry, shaping an entire generation’s consumption of music with the iPod. A decade later, Apple was first to mass market the now-ubiquitous smartphone. In today’s era, Apple is again correctly identifying the “next big thing.” Like a deft chess player, Apple has been strategically positioning themselves as a bulwark against big-tech intrusion into our personal lives, in the growing global trend of concern and consciences about privacy on the web.