How Disney Ditched Families To Profit Off The ‘Disney Adult’
Photo by Ricardo Moreira/Getty Images for Disney

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How Disney Ditched Families To Profit Off The ‘Disney Adult’

Armed with far more disposable income than the parents Disney once tried to court, these adults are trapped in their nostalgia.

Brooke Brandtjen

The Walt Disney Company will hold one of its largest annual events this week, but it isn’t for children. D23, held in Anaheim, California, is “The Ultimate Disney Fan Event” that showcases upcoming movies, theme park additions, and cruise line offerings. Many attendees will cosplay as their favorite Disney characters and travel across the country for the event’s exclusive merchandise, pin trading, and panels. With special tickets priced as high as $2,599, D23’s premium pricing structure reveals that this isn’t a family-oriented experience.

Disney’s D23 is a convention for adult superfans. This is antithetical to the vision of its founder, Walt Disney, who wanted to build theme parks where parents and children could spend time together. “We believed in our idea: a family park,” he famously said when asked why he built Disneyland. 

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