How A Welfare Ad Melted The Internet’s Alt-Right Snowflakes

The snowflakes that fall from the sky are all unique, but the ones who waste their days melting down on the internet are all the same.

Arkansas Governor Sarah Huckabee Sanders set off a blizzard on Monday by releasing an ad about “Brad,” a Cheeto-housing, video game-playing bum, to promote her administration’s efforts to comply with the One Big Beautiful Bill Act’s welfare reform provisions.