“In both law and politics, I think the essential battle is the meta-battle of framing the narrative. As Sun Tzu said, every battle is won before it’s fought. It’s won by choosing the terrain on which it will be fought.” – Sen. Ted Cruz (R-TX) to The New Yorker’s Jeffrey Toobin, June 2014
Although President Donald Trump no doubt prefers to vent his off-the-cuff frustrations in tweet threads and campaign rallies, it is the planned teleprompter format in which he most clearly excels. Since assuming office, Trump’s State of the Union addresses have consistently been visceral, evocative, rhetorically fine-tune affairs that make brilliant use of audience guests to drive home his substantive agenda.
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