News and Commentary

From Uncle Herschel To Mickey Mouse: Cracker Barrel’s Disney Dilemma

A unique vision is always the product.

Richard Stern
From Uncle Herschel To Mickey Mouse: Cracker Barrel’s Disney Dilemma
Al Drago/Bloomberg via Getty Images

As someone who grew up going to Cracker Barrel on road trips, I, along with millions of Americans, heaved a sigh of relief when I heard the old logo would remain.

But while we won’t have to endure the Soviet-style brutalist-inspired logo redesign, the new minimalist décor and proposed architectural plans for new stores are still on the menu.

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