Last week, the Washington Post reported that the iconic toy company, Lego, is now focusing on the new demographic of “stressed-out adults.” According to the report, the 87-year-old company “increasingly bills its brightly colored bricks as a way to drown out the noise of the day and perhaps achieve a measure of mindfulness.” Presumably zeroing in on childhood nostalgia, the product line includes the Batman Batmobile, the Millennium Falcon of Star Wars fame, and a set from the 1990s’ sitcom “Friends.”
According to Lego audience marketing strategist Genevieve Capa Cruz:
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