Amid the media blitz over an exposé by The Guardian revealing that Cambridge Analytica hired an analytics team back in 2014 to provide profile data on around 50 million Facebook users that the Guardian suggests was used to benefit the Trump campaign (which Cambridge maintains is simply untrue), past reports and new revelations about the Obama campaign similarly mining social media data have come to light.
On Monday, the Independent Journal Review, one of the websites hardest hit by Facebook’s recent newsfeed algorithm changes, highlighted a series of tweets by Carol Davidsen, former director of integration and media analytics for Obama for America, in which she explained how the campaign was able to mine Facebook’s data in a way that employees for the company suggested they “wouldn’t have allowed someone else to do because they were on our side.”
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