It’s no secret that Disney isn’t doing well lately. They just laid off nearly 15% of the workforce at Pixar, their movie studio that used to produce guaranteed hits. But Pixar’s recent films “Elemental” and “Lightyear” were bombs, and the division hasn’t turned a profit in more than two years. People just didn’t go for the strained interracial/immigrant metaphor in “Elemental” or the same-sex kiss in “Lightyear,” or the rehashed, stale vibe of both projects.
Additionally, Disney’s much-touted “fully immersive” hotel called “Star Wars: Galactic Starcruiser,” shut down late last year, after operating for less than two years. Disney had spent hundreds of millions of dollars on the project, apparently on the theory that people cared so much about the “Star Wars” brand that they’d be willing to spend thousands of dollars for the privilege of staying two nights in a windowless concrete building posing as a spaceship. That didn’t pan out. Apparently people weren’t excited to stay in a hotel where the experience is seemingly designed to be as aggressively unpleasant as possible.
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