Shopify, the largest publicly-traded company in Canada, laid down the law about employees demanding “woke” corporate virtue signaling, issuing a fiery memo reminding employees that they were there to sell products and that anyone who was focused on other things during the day should not expect to keep their job.
The ecommerce platform has indulged in the culture wars, notoriously removing Donald Trump paraphernalia from its stores in January. But even before then, CEO Tobi Lütke seemed to realize he had created a Frankenstein’s monster, reaching his breaking point when hysterical employees claimed that an “emoticon” picturing string reminded them of a digital noose.
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