May was a disastrous month for CNN’s primetime schedule, compared to 2017. According to Adweek, CNN’s primetime programming plunged a whopping 25% from the same period last year.
As A.J. Katz reported, “Compared to its May 2017 performance, CNN was -25 percent in total prime time viewers, -34 percent in the prime time demo, -20 percent in total day viewers and -28 percent in the total day demo.” Katz noted succinctly, “Prime time is the daypart TV news advertisers traditionally look at when determining their ad spend.”
CNN finished third in the daypart behind MSNBC and Fox.
As Tom Blumer of Newsbusters noted:
Clearly, it seems that obsessing over Stormy Daniels, having over 147 interviews with her lawyer, constantly going after President Donald Trump as an idiot and a racist, highlighting Jim Acosta’s loutish behavior, giving an open mic to gun-controllers, and siding with Hamas terrorists attacking Israeli soldiers — only a few items from a much longer list — is not a winning formula.
Meanwhile, Mark Joyella pointed out in Forbes that Fox News was flourishing:
FNC extended its run of consecutive months at number one to a staggering 197, while building hitting another impressive milestone: Fox News Channel has now beaten every other network in basic cable for 23 months straight, based on total day ratings, with an average total day audience in May of 1.4 million viewers. In prime time, Fox News destroyed its competition, with an average total audience of 2.381 million viewers, compared to MSNBC’s 1.384 million and CNN’s 835,000.