There was a mildly successful <a href="https://www.youtube.com/watch?v=TkzAgsOQJQE" target="_blank" rel="noopener">commercial</a> back in 2016 where LeBron James was promoting Sprite. He keeps looking into the camera and saying, &#8220;I won&#8217;t tell you to drink a Sprite.&#8221; It&#8217;s supposed to be engaging and funny because you see, normally, when celebrities appear in advertisements, they tell you to buy a product. But here you had LeBron James, appearing in a Sprite commercial, refusing to endorse Sprite. It really subverted everyone&#8217;s expectations.
Reverse psychology like this has become popular in advertising because the typical direct, straightforward celebrity endorsement doesn&#8217;t have the same impact that it once did. This is also why the idea of &#8220;reverse endorsements&#8221; has become a thing. This is when a company puts a celebrity on its board of directors to make them seem really invested in the company, when it&#8217;s basically a no-show job. Derek Jeter had a &#8220;reverse endorsement&#8221; <a href="https://www.lawjournalnewsletters.com/2016/10/18/jeter-endorsement-dispute-examines-role-as-a-director-of-apparel-company/?srsltid=AfmBOopnBt1NPpb0WFiFsazkLNHD4cPHVt___A7Xqh7cNIaYkWtRI7QP&amp;slreturn=20241107193919" target="_blank" rel="noopener">deal</a> with a company called RevolutionWear, that makes some kind of high-tech underwear. It all fell apart and ended in lawsuits when the company collapsed, because the world of high-tech underwear is apparently extremely cutthroat.

Celebrity Endorsements Are Dead, And Kamala Proved It

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Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


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Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


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Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

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U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
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Ep. 2737
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Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

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Celebrity Endorsements Are Dead, And Kamala Proved It