What a difference a championship and a little more tact can make. The first time LeBron James announced that he was leaving the Cleveland Cavaliers, which he did in a widely-criticized fashion, the result was a blistering response from Cavs majority owner Dan Gilbert. But after coming back home and securing that long-coveted championship for the team, James has parted company with Cleveland on much more amiable terms. To say Gilbert handled it a lot better this time around is an understatement.
Below are the two open letters posted by Gilbert, the first after LeBron left Cleveland in 2010 to create the dream team in Miami, the second after LeBron announced Sunday that he was moving to Los Angeles.
Here’s Gilbert’s famously bitter open letter posted on the team’s website in December 2010 after their “former hero” announced he’d abandoned the team after a “narcissistic, self-promotional build-up”:
Dear Cleveland, All Of Northeast Ohio and Cleveland Cavaliers Supporters Wherever You May Be Tonight;
As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.
This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.
Clearly, this is bitterly disappointing to all of us.
The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers have not betrayed you nor NEVER will betray you.
There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.
You simply don’t deserve this kind of cowardly betrayal.
You have given so much and deserve so much more.
In the meantime, I want to make one statement to you tonight:
“I PERSONALLY GUARANTEE THAT THE CLEVELAND CAVALIERS WILL WIN AN NBA CHAMPIONSHIP BEFORE THE SELF-TITLED FORMER ‘KING’ WINS ONE”
You can take it to the bank.
If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our “motivation” to previously unknown and previously never experienced levels.
Some people think they should go to heaven but NOT have to die to get there.
Sorry, but that’s simply not how it works.
This shocking act of disloyalty from our home grown “chosen one” sends the exact opposite lesson of what we would want our children to learn. And “who” we would want them to grow-up to become.
But the good news is that this heartless and callous action can only serve as the antidote to the so-called “curse” on Cleveland, Ohio.
The self-declared former “King” will be taking the “curse” with him down south. And until he does “right” by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.
Just watch.
Sleep well, Cleveland.
Tomorrow is a new and much brighter day….
I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:
DELIVERING YOU the championship you have long deserved and is long overdue….
Dan Gilbert
Majority Owner
Cleveland Cavaliers
Yikes. For those who don’t tune into the NBA, by the way, Gilbert’s all-caps “GUARANTEE” that Cleveland would win a championship before LeBron turned out be a doubly false promise. The team would eventually go on to win, but only after LeBron agreed to return and after he’d secured two championships for the Heat.
Now here’s the letter Gilbert posted late Sunday. You might notice a little difference in tone. “LeBron, you came home and delivered the ultimate goal,” wrote Gilbert. “Nothing but appreciation and gratitude for everything you put into every moment you spent in a Cavaliers uniform.”
We will always remember the evening of June 19, 2016 as the Cleveland Cavaliers, led by LeBron James, ended the 52-year drought delivering the long elusive championship that many thought they would never see… A championship that united generations of Clevelanders, both living and passed.
Virtually anyone with roots in Northeast Ohio paused and felt the memories of the past and the utter joy that the burden of the so-called ‘curse’ was finally a thing of the past. Cleveland, Ohio was the home of a championship team for the first time since 1964. Words do not express the meaning and the feeling this accomplishment brought to the people of Northeast Ohio.
None of this would have happened if LeBron James did not agree to come back home and lead the Cavaliers to the promised land. The entire Cavaliers franchise thanks LeBron for that precious moment and for all of the excitement he delivered as he led our team to four straight NBA Finals appearances.
LeBron is a family man, first. We wish his kids, his wife Savannah, his mother Gloria, and LeBron himself nothing but the best in the years and decades ahead. LeBron’s connection to Akron, Cleveland and all of Northeast Ohio will most certainly endure as his commitment to the region and his support of many important causes has been impactful to so many kids and families.
LeBron, you came home and delivered the ultimate goal. Nothing but appreciation and gratitude for everything you put into every moment you spent in a Cavaliers uniform. We look forward to the retirement of the famous #23 Cavs jersey one day down the line…
Dan Gilbert
Chairman
Cleveland Cavaliers
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