Here’s a little case study that they probably won’t be teaching anytime soon in business school, even though it’s pretty eye-opening.
This was by far the best year the WNBA has ever had. They set an all-time record for total television viewers, at 54 million. They set an all-time record for the number of telecasts that reached at least a million viewers. They had their highest total attendance in more than two decades, up roughly 50% from last year. The All-Star Game recorded its most fan votes in history, at 10 million votes — more than a 500% increase from last year. The Indiana Fever, the team Caitlin Clark plays for, set an all-time single-season record for attendance by a WNBA team. The league saw a 350% year-over-year growth in subscriptions to their paid streaming service. The league had more social media engagement, more sellout crowds, and more merchandise sales than ever before. This was the kind of season that WNBA executives probably never imagined was even possible.
.png)
.png)
