BOZELL & GRAHAM: No Truth In Washington Post Advertising
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Opinion

BOZELL & GRAHAM: No Truth In Washington Post Advertising

L. Brent Bozell III

One of the most interesting parts of the CNN Democratic debate this week had nothing to do with the debates. It came during a commercial break. The Washington Post bought commercial time — which isn’t shocking, since the Democrats are the paper’s natural subscriber base. It’s how The Post promoted itself that was truly jaw-dropping.

The ad resembles a computer screen with a cursor floating over a button that reads, “Unsubscribe.” It starts with the phrase “Clickbait as news.” Is that true? The Post abhors clickbait?

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