On the verge of a new season, the NFL is trying a new corporate self-defense crouch. Its goal is to counteract criticism from the left that the NFL is insensitive to the Black Lives Matter crowd that urged NFL stars to kneel in disrespect of the national anthem. Those protests, which dramatically drove down NFL ratings and game attendance, came to a stop only when President Donald Trump called out the millionaire ingrates.
NFL Commissioner Roger Goodell held a press event with gangsta rapper/mogul Jay-Z and announced Jay-Z’s company Roc Nation will take the lead in selecting the NFL’s live entertainment programming and advise on its “social justice” initiatives.

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