College football is ultimately a business. And when someone’s money is at stake, tempers can flare.
On Wednesday, Big 12 commissioner Bob Bowlsby sent a cease-and-desist letter to ESPN, accusing the network of taking actions “to not only harm the Big 12 Conference but to result in financial benefits for ESPN.” The letter comes one day after Oklahoma and Texas formally sent their request seeking “an invitation for membership” beginning July 1, 2025, to SEC commissioner Greg Sankey.
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