Back To Plastic: How Emotional Policies Took Us Past The Sipping Point

When President Trump stated his commitment to getting “back to plastic,” it sparked a barrage of positive reactions across every major communication outlet. Why? Because paper straws suck.

As an industry committed to sustainability, we’ve grown weary of these “press release policies.” Going beyond plastic straws or getting “back to plastic” stokes a debate about whether we have accepted too many ineffective environmental policies in recent years that fail to pass the proverbial sustainability smell test but make for a feel-good headline for the activist organizations behind them.