Are Those Amazon Prime Day Deals Too Good To Be True?

You want the most bang for your buck — and Amazon’s Prime Big Deal Days promise plenty. But after editing your haul and beating the clock to get half-off AirPods, Dysons, and KitchenAids, nothing ruins a retail-therapy high faster than discovering those deals were fake.

Phantom discounts — when manufacturers hike list prices higher than ever to create the illusion of a sale when they “slash” it — don’t save you money. But you can arm yourself with a few tricks to determine whether an Amazon discount is the real deal.