CNBC anchor Shepard Smith’s new primetime show “The News with Shepard Smith” continues to suffer from abysmal ratings after its recent debut, even falling behind reruns of “Lou Dobbs Tonight” on the Fox Business channel.
Smith’s show, which premiered Sept. 30 to an audience of approximately 373,000, according to Nielsen Media Research, experienced a continual drop-off in viewership that continues to decline, Mediaite reported. By its third week, the show pulled in just 254,000 viewers, falling to the bottom of the 7 p.m. cable news slot. Its ratings were beaten by Joy Reid at MSNBC, Erin Burnett at CNN, and Martha MacCallum at Fox News. The second airing of “Lou Dobbs Tonight” on Fox Business garnered 305,000 viewers.
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