That's how the media is describing real estate mogul Donald Trump's acceptance speech for the GOP presidential nomination. It's not even variations on the word "dark." They are all using the term in talking about Trump.
NBC's Chuck Todd said he "thought it was an extraordinarily dark speech."
ABC's George Stephanopoulos seemed to agree, saying that Trump "painted a dark picture of where America stands today."
Politico has a Friday headline that reads: "Obama rejects Trump's dark America."
That happens to be similar to a headline in The Nation: "Donald Trump’s Angry, Dark Speech Caps Off a Disastrous RNC."
That sounds like a headline at CBS News: "Donald Trump offers dark vision of America in GOP convention speech."
The Washington Post: "Donald Trump’s dark speech to the Republican National Convention, annotated."
The New Yorker: "Donald Trump's Dark, Dark Convention Speech."
And of course, The New York Times headline: "His Tone Dark, Donald Trump Takes G.O.P. Mantle."
Interestingly, Hillary Clinton's campaign described it the same way: "Tonight, Donald Trump painted a dark picture of an America in decline."
The media has a tendency to use a particular word or phrase that reverberates throughout the various news outlets when describing a big news event, whether it was the word "gravitas" to describe George W. Bush picking Dick Cheney as his running mate or the "drip, drip, drip" phrase with regard to former Secretary of State Hillary Clinton's emails. Now, the word of the day for the media is "dark."
It may or may not be the result of some sort of media collusion, but the "dark" term does reflect a certain groupthink within the media, and helps explain why so many Americans are distrustful of the media as a whole.