Whole Foods is now targeting homosexuals. Well, sort of.

On Tuesday, the company stated that it launched an investigation against gay activist Jordan Brown, after he alleged that Whole Foods had sold him a homophobic cake. According to Brown, he requested a cake with the frosted writing that read “Love Wins.” Instead, he claimed they handed him a cake that read “Love Wins, Fag.”

Brown posted a video of the entire incident. The video quickly spread across the internet, prompting a mass outcry. The gay activist later filed a lawsuit against the company. “In the lawsuit, Brown said he was seeking damages and monetary relief for mental anguish, court costs and other expenses,” reports Statesman.

However, Whole Foods isn’t just bending over and taking it. The company released security footage from it flagship store in Austin, the same store Brown claims he received the cake.

Here’s the security footage, courtesy of Statesman:

With footage in hand, Whole Foods has filed a counter suit against Brown.

"After a deeper investigation of Mr. Brown’s claim, we believe his accusations are fraudulent and we intend to take legal action against both Mr. Brown and his attorney."

Whole Foods

“After a deeper investigation of Mr. Brown’s claim, we believe his accusations are fraudulent and we intend to take legal action against both Mr. Brown and his attorney,” the company explained in a statement. “We stand behind our bakery team member, who is part of the LGBTQ community, and we appreciate the team members and shoppers who recognize that this claim is completely false and directly contradicts Whole Foods Market’s inclusive culture, which celebrates diversity.”

The countersuit was filed in state court in Travis County, Texas. Whole Food’s legal team didn’t hold back, asserting in the lawsuit that Brown “intentionally, knowingly and falsely accused Whole Foods and its employees of writing the homophobic slur… on a custom made cake that he ordered from WFM’s Lamar Store in Austin."

"Brown acted with malice, and he has damaged the reputation and business of WFM,” added the company’s attorneys.

Whole Foods is seeking $100,000 in damages from the gay activist.