Ocasio-Cortez Documentary Sells To Netflix For $10 Million

"Knock Down the House"

U.S. Rep. Alexandria Ocasio-Cortez (D-NY) greets fellow lawmakers ahead of the State of the Union address in the chamber of the U.S. House of Representatives on February 5, 2019 in Washington, DC.
Win McNamee / Staff / Getty Images
 

This article has been updated since its original publication.

 

Ocasio-Cortez may be unpopular with the Democratic establishment, but her left-wing base in Hollywood and New York just cannot seem to get enough of her. On Thursday, Netflix announced it paid $10 million to secure the distribution rights to the Sundance Film Festival hit documentary, "Knock Down the House," which features none other than the freshman Congresswoman as one of its subjects.

According to TheWrap, "Knock Down the House" took Sundance by storm and received a standing ovation at its premiere. The predominantly left-wing audience of sycophants also selected it for the Festival Favorite Award out of the 121 features screened at the festival. Here's how TheWrap described the movie, directed by Rachel Lears:

When tragedy struck her family in the midst of the financial crisis, Bronx-born Ocasio-Cortez had to work double shifts in a restaurant to save her home from foreclosure. After losing a loved one to a preventable medical condition, Amy Vilela didn’t know what to do with the anger she felt about America’s broken health care system. Cori Bush was drawn into the streets when the police shooting of an unarmed black man brought protests and tanks into her neighborhood. Paula Jean Swearengin was fed up with watching her friends and family suffer and die from the environmental effects of the coal industry.

At a moment of historic volatility in American politics, "Knock Down the House" follows these four women as they decide to fight back despite having no political experience, setting themselves on a grassroots journey that will change their lives and their country forever.

Lisa Nishimura, Netflix’s vice president of original documentaries, said "Knock Down the House" highlights a "major transformation" in society.

"It is a transcendent moment when skilled filmmakers are able to train their lens on a major transformation," said Lisa Nishimura. "With intimacy and immediacy, Rachel Lears and Robin Blotnik, bring viewers to the front lines of a movement, as four women find their voice, their power and their purpose, allowing all of us to witness the promise of true democracy in action."

 

Director Rachel Lears, who also co-wrote the film, praised Netflix for purchasing the film, saying the streaming platform will help it to reach a wider audience.

"We are thrilled to be partnering with Netflix on the release of Knock Down the House," said Lears. "This platform will allow us to reach huge audiences worldwide, including viewers who may not usually watch independent documentaries. We’re also very excited to be working with Netflix on a campaign to spark wider cultural conversations about our democracy and how it can continue to evolve."

Deadline reports that "Knock Down the House" received multiple offers from various other distribution platforms, including NEON, Focus, Hulu and Amazon.

 

"Sources said that nearly every distributor chased deal broker Cinetic Media for Knock Down the House including NEON, Focus, Hulu and Amazon," reports the outlet. "Some traditional theatrical distributors said that price tag would be tough to meet because, given the P&A required, the film would have to gross $75 million worldwide to be profitable."

Amazon may have pulled out of purchasing the film upon realizing that the junior congresswoman does not exactly support their business practices.

"Amazon, meanwhile, also didn’t seem a good fit because the film’s galvanizing star, Ocasio-Cortez," reports Deadline, "has been critical of the sweetheart deal Amazon made to build headquarters in New York, near her 14th District."

UPDATE: Originally, the article said the documentary sold for $1 million, the correct price was $10 million.

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