Since announcing his candidacy for President in 2015, Donald Trump has dominated the national news cycle — largely to the benefit of legacy media companies.
As a growing amount of their airtime centered upon their hatred of the businessman turned politician, many witnessed sharp increases in their audience sizes. The New York Times, for instance, saw more subscriptions in the last three months of 2016 than all of 2015 combined. During election week in 2020, CNN saw a 135% increase in viewership over the first week of November 2019.
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