A new conservative dating network set to launch later this month is echoing the bold and politically incorrect persona of the man its users are united in supporting, President Donald Trump. Designed for those who have found themselves rejected by other dating sites for their pro-Trump views, the creators of "Righter" have made clear that it's a "zero tolerance" zone when it comes to liberals. In fact, Trump critics who try to use the site might end up having to deal with Righter's legal team.
The Daily Beast's Will Sommer provides a rather entertaining introduction to the new dating site that takes some clear shots at the unapologetically exclusive app but also highlights its appeal to those sick of the way pro-Trumpers are treated on other platforms.
Lawton says the idea for the company began at a Manhattan party in which a beautiful woman told her she couldn't get a date because she supported Trump. "That encounter at the party—and the now-infamous incident where a Virginia restaurant refused to serve White House press secretary Sarah Huckabee Sanders—inspired her to start Righter, a dating network that caters to Trump supporters who have been rejected on more mainstream dating apps over their political beliefs," writes Sommer.
And there's a market for it, says Lawton, whose staff has tested pro-Trump profiles on various apps and repeatedly found them rejected outright. They even found that Tinder users would "super-like" some profiles, which costs them money, but reject them once they found that they liked Trump. In response, the company is emphatically pitching the network to those on the Right who have been "swiped left on" too many times:
Righter is an answer to the exclusion of other popular platforms and makes no bones about its own exclusivity. Sommer notes that any Trump critics who try to infiltrate the pro-Trumper site may end up getting sued.
"I have a very nice legal team that will be handling that," Lawton told the Daily Beast. "This is zero tolerance." Asked if threatening to sue liberals who use the pro-Trump-only network is a bit extreme, Lawton replied, "Bring it on. This is ridiculous. They're sitting here suing our president."
Along with its overtly, and potentially legally enforced "zero tolerance" nature, the new network contains some other notable rules, Sommer notes: Men must pay for the first date; photoshopped images making you look better than you actually do are forbidden; military get free access; men initiate the contact; and no illegal immigrants, or at least that's what one Instagram post suggests:
"ACCESS DENIED! We Love our country and support our MILITARY. In honor our hard working armed service brothers and sisters, we’ve made RIGHTER Luxe FREE! #america #maga #military #borderpatrol #illegal #buildthewall #americans"
Most of the company's marketing posts focus on the importance of ideology in romantic relationships, and make clear that this network is an answer to the soft exclusivity of others, like OKCupid and Tinder. Others troll the Left and left-wing platforms. A few examples below: