A major advertiser announced that it is returning to Laura Ingraham's “The Ingraham Angle” on Fox News after the show faced an intense boycott over a tweet that offended a student from Marjory Stoneman Douglas High School.
In an email to TheWrap, a spokeswoman for Ace Hardware said that the company reversed its decision and apologized for having “incomplete information” when it made the initial decision to drop advertisements from Ingraham's show.
“Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program,” Ace Hardware's statement said. “We appreciate the different points of view from our customers, and believe people should be treated with respect and civility.”
The boycotts, led by far-left activist David Hogg, appear to have had little to no impact at Fox News, according to The Hollywood Reporter:
A person familiar with Fox News' ad sales strategy said there's been no impact on the company's bottom line, as advertisers who have pulled out of Ingraham's show have either moved their spend to other shows or are holding the money in reserve.
“I don't think anybody is going to exit anymore,” the source told THR. “I think people will start to return as the story dies down.”
The latest ratings from Nielsen Media Research show that the boycotts had no effect on the number of viewers that tuned into to Ingraham's show as “The Ingraham Angle” finished fourth overall in total viewers for cable news programs and fourth in the coveted 25-54 demographic.