On Thursday, Fox News host Laura Ingraham lost multiple advertisers from a boycott that was launched by Marjory Stoneman Douglas High School student David Hogg after he was offended by something she tweeted on Wednesday.
Ingraham tweeted a news article that highlighted a recent interview Hogg had with TMZ where he revealed that he had been rejected by multiple California universities, and added, "It is absolutely disappointing, but at this point, we're already changing the world. If colleges want to support us in that, great, if they don't, it doesn't matter, we're still going to change the world."
Ingraham was not attacking Hogg for not getting into college; she was saying that she believed he was complaining that he hadn't been accepted based on his activism.
In response, Hogg launched a boycott on Wednesday night aimed at pressuring Ingraham's advertisers into dropping her show from their advertising lineups:
By Thursday morning, at least three advertisers had pulled their advertisements from Ingraham's show. Pet food supplier Nutrish was the first to announce they were leaving her show:
TripAdvisor was the second company to announce that they were dropping advertisements from Ingraham's show, stating, "In our view, these statements focused on a high school student, cross the line of decency. As such, we have made a decision to stop advertising on that program."
Online home goods company Wayfair was the third company to pull their advertisements from Ingraham's show, stating, "As a company, we support open dialogue and debate on issues. However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values."
In a series of Tweets, Ingraham issued an apology, writing: "Any student should be proud of a 4.2 GPA —incl. @DavidHogg111. On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland. For the record, I believe my show was the first to feature David immediately after that horrific shooting and even noted how 'poised' he was given the tragedy. As always, he’s welcome to return to the show anytime for a productive discussion."
The Daily Wire reached out directly to Hogg and asked him if he accepted the apology from Ingraham; he chose not to give any response.
Hogg responded with a series of tweets praising the advertisers who were dropping Ingraham and even went as far as to start the hashtag: #ShutUpAndBeObjective.
Hogg has launched vicious personal attacks aimed at Republicans, conservatives, and the NRA in response to the shooting at his school. Hogg's personal attacks include blaming Republican Governor Rick Scott for the police's inaction during the shooting while deflecting blame from Democrat Sheriff Scott Israel, attacking Betsy Devos as a "pawn of corporate America," smearing NRA spokeswoman Dana Loesch, attacking Marco Rubio, and calling Republican lawmakers "child murderers."