There is a long-honored pattern among progressive media figures when it comes to any form of new media. Prolific X (formerly Twitter) user David Burge (@Iowahawkblog) made this observation in 2015, and it has not been stated better since:

1. Identify a respected institution.
2. kill it.
3. gut it.
4. wear its carcass as a skin suit, while demanding respect. #lefties

This weekend, during White House Correspondents Dinner (WHCD) and festivities, Substack will be hosting its own third annual invite-only party at the Renwick Gallery in Washington, D.C. Substack has sold this as a form of counter programming to traditional media, like network news and newspapers, and has always billed itself as a “New and Independent” media enterprise.

Except there is no longer anything new or independent about Substack, which over the last year has largely become a sanctuary catering to former corporate and legacy partisan journalists. For the first time, President Donald Trump will be in attendance, and several of the journalists he regularly spars with will be attending the Substack party instead.

Substack’s exclusive, invite-only party will feature a cadre of so-called independent media voices. Kara Swisher, Mehdi Hassan, Chuck Todd, Chris Cillizza, Jennifer Rubin, Jim Acosta, and more mainstream media cast-offs who now all lay a claim to Substack and who Substack is turning to for their audiences, and it goes without saying that they are the farthest thing from “independent” media.

There is also one more addition slated to appear — the looksmaxxing online influencer Clavicular, who has made waves of late in Florida and seen cavorting around with far-Right nationalist influencer Nick Fuentes. As someone who makes a great deal of his living from Substack and has for the past three years, the glaring shift in ideology and mission has been hard to ignore, as have the algorithmic changes that now favor those very same journalists — the ones who will be partying this weekend. What independent voices on Substack see is The David Burge Effect happening in real time.

It wasn’t even five years ago that mainstream media figures and outlets were publishing hit pieces against Substack, calling it a platform that hosts white supremacists, dangerous vaccine disinformation, transphobic, and lacking proper moderation, that these same journalists and media figures were successful at hollowing out platforms like Facebook and Twitter of voices they found problematic, until Elon Musk purchased Twitter. Several prominent media figures, like Kara Swisher, abandoned Twitter because they stated they could not participate on a platform owned by Elon Musk.

In actuality, what happened is they lost the power, through Twitter, to silence voices they disagreed with. Gone were media allies Vijaya Gadde and Yoel Roth, the heads of (former) Twitter’s so-called “Safety Team,” which was disbanded under Musk, and with the release of the Twitter Files, revealed how they worked closely with journalists to censor voices on the platform, oftentimes conservative or Right-leaning in nature.

After Donald Trump’s second election in 2024, several media institutions began recalculating their business models. Resistance porn was no longer effective, and their audiences were dwindling. Several prominent journalists and media personalities found themselves out of a job. CNN’s grandstanding partisan personality, Jim Acosta, refused to be moved to late-night. Chuck Todd was out at NBC’s Meet the Press, and social media punchline and Wrongest Human Being on Earth Chris Cillizza had also departed CNN.

That’s where Substack stepped up, not only offering its platform to voices and institutions that had disparaged it in the past, but also pursuing promotional partnerships. Earlier this year, Head of News and Politics Catherine Valentine partnered with Cillizza to offer a Substack “Masterclass” for journalists laid off at the Washington Post. Valentine also reached out on her public timeline for an anonymous CBS anchor unhappy with CBS News’s direction under new Editor-In-Chief Bari Weiss.

Cillizza, who once famously stated that “for the billionth time, journalists don’t root for a side,” had only recently joined Substack but was clearly being promoted by the platform as a new and important voice for content over less prominent long-time users of the platform.

Last year, Substack made a push into video and live video, and there are rumors of Substack wanting to become essentially a new online television network, with the development of a live TV app. Substack sent out a promotional email to users and subscribers (like my Substack, Versus Media). Who were they promoting with this new direction? Jim Acosta and Katie Couric — two well-established detractors in the media of the political and cultural Right.

Valentine’s X bio states that she is helping “to lead a new media revolution.” She’s a former CNN, Politico, and Washington Post journalist herself, which explains the urge to turn Substack into a newer version of those biased outlets; the same outlets that targeted Right-leaning and independent voices on social media over some of the biggest news stories of the last five years, including the origins of Covid and the resulting vaccines, Joe Biden’s cognitive decline, and the Hunter Biden laptop story, which journalists actively assisted Twitter at the time in stopping the sharing of the story on social media platforms.

To her credit, Valentine and other heads of Substack have been open to concerns about catering to legacy media partisans, but that doesn’t appear to be slowing this trend. It’s being lavishly celebrated and catered to, even with more of these promotional partnerships. Of the Top Ten Bestsellers on Substack, eight of the top 10 are progressive personalities or former corporate media journalists, and they will all likely be in attendance at Substack’s counter party to the WHCD.

Substack can no longer lay claim to being “New Media” when they have turned their platform over to the most prominent partisan voices of old media personalities from the Washington Post, CNN, and MSNBC. If Substack wants to become the platform of the media it helped destroy in the first place, that’s certainly their choice.

After journalist/activist Don Lemon was arrested in Minneapolis earlier this year for his role in a church protest, during which congregants said Lemon blocked a doorway and would not let them exit, Substack released a statement defending Lemon, another former CNN personality, as an act of free speech and journalism.

It wasn’t.

While there was spirited debate among members of Substack’s leadership about religious freedom and the right to worship in peace, there was no mention of the First Amendment rights of the congregation that were being violated by Lemon and the protestors, with whom he was working.

What made Substack special in the beginning, and what made it thrive, was that it was a model that stood up to those very same institutions, which have largely been discredited by dwindling audiences and a lack of credibility. It didn’t cave to pressure and accusations of being a transphobic platform that also gladly hosted Neo Nazis. Now, Substack is throwing lavish invite-only parties for those very same people.

Substack is becoming South By Southwest and Coachella. What was once a fledgling, daring independent music festival featuring some of the boldest independent and undiscovered bands and musicians became a sell-out corporate media playground that hosted progressive politicians for TED Talks.

Coachella, once a bold four-day music festival featuring independent acts, is now simply a fashion orgy for the rich and the celebrity elite. The question we are all asking ourselves now is where we go from here, after Substack’s party for the media elites.

***

Stephen L. Miller is the host and producer of Versus Media Podcast on Substack. He has written for The Spectator magazine, National Review, the New York Post, and Fox News. He can be found on Twitter @redsteeze

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Substack Is Captured By The Media Elites