The Left’s successful rebranding of masculinity as “toxic” didn’t just rewrite a dictionary entry — it rewired the cultural DNA that once produced great men.

In 2018, the American Psychological Association updated its Guidelines for Psychological Practice with Boys and Men, effectively declaring stoicism, risk-taking, and competitiveness — the building blocks of masculine virtue — “psychologically harmful.”

Within months, Gillette aired its infamous “We Believe“ commercial, scolding ordinary dads at backyard barbecues while implying every son harbored a bully within. Seemingly overnight, “toxic” became the default adjective attached to manhood.

But this cultural ambush was decades in the making. It has its roots in second-wave feminism, which in the 1960s began reframing male strength as patriarchal oppression. By the ’80s and ’90s, freshly-minted gender studies departments were churning out theses that branded healthy male assertiveness “hegemonic.”

On television, the upstanding patriarch of “Father Knows Best” gave way to the beer-bellied, weak-willed Al Bundy. When clickbait culture arrived in the 2000s, every societal ill — from climate change to mass shootings — found a convenient culprit in “traditional masculinity.”

C.S. Lewis foresaw the danger. “We make men without chests and expect of them virtue and enterprise,” he warned in The Abolition of Man — adding the punchline our era can’t escape: “We laugh at honor and are shocked to find traitors in our midst.”

The cultural costs are no laughing matter. Today, 17.6 million American children — nearly one in four — grow up without a father in the home. Their odds of suffering are grim: Barack Obama, citing Census data in 2008, noted that such children are “five times more likely to live in poverty… nine times more likely to drop out of school, and 20 times more likely to end up in prison.”

If only he did something about it.

Almost 60 years earlier, Daniel Patrick Moynihan sounded the same alarm, saying, “the deterioration of the fabric of … society is the deterioration of the … family.” At the time, he was dismissed as an alarmist. The empty chairs around dinner tables prove him prophetic.

Classrooms reveal the next domino. The same ideology that pathologized masculine energy has left boys academically stranded. On the 2022 National Assessment of Educational Progress, 8th-grade girls outread boys by nine scale points, continuing an unbroken gender gap that dates to 1992. Overall scores for both sexes hit the lowest level on record.

College quads tell the same tale. Men have fallen to just 44% of American undergraduates, a gap that’s widened every year since 2011. UNESCO, surveying 140 countries, now calls boys’ lagging literacy a “growing global crisis.” Christina Hoff Sommers captures the cultural headwind: a school climate that “valorizes feelings and denigrates competition and risk…views masculinity as predatory. Natural male exuberance is no longer tolerated.”

Why did “toxic masculinity” stick? Because it performed a linguistic jujitsu: attach a moral defect to the identity you want to erase, then offer “liberation” through re-education. Courage degenerates into “aggression,” leadership into “oppression,” fatherhood into “patriarchal privilege.” The outcome is predictable: abolish the virtues that civilize male strength, then lament the violence or apathy that follows.

Yet the data refuse to cooperate with the narrative. Children with involved fathers are 40% less likely to repeat a grade, more likely to earn As, and far less prone to behavioral problems. Even the APA guidelines — often cited as proof of masculinity’s hazards — concede that male risk-taking can be “harnessed for good” when directed toward service and innovation.

Harvard’s Center on the Developing Child summarizes decades of research showing that self-regulation and disciplined resilience — traits once labeled stoic — buffer children from stress and reduce lifetime mental-health risk. In other words, the same virtues our culture now brands “toxic” are the ones empirical science says we need.

Trust the science.

Conservatives bear some blame for this inversion. While we tallied marginal-tax victories, Hollywood and higher ed rewrote the story of manhood. Institutions we once guided — churches, Scouts, civic clubs — sat vacant as HR departments filled the void. The cockpit was empty. The Left merely climbed in and took control.

We didn’t arrive here by accident. The cultural collapse around masculinity wasn’t inevitable — it was permitted. While conservatives focused on policy wins and economic metrics, the Left waged a full-spectrum cultural campaign that redefined manhood itself. They infiltrated the classroom, the newsroom, and the writers’ room. They turned moral virtue into pathology and repackaged fatherhood as oppression. And we let them. Not out of malice, but out of misplaced trust — that truth would prevail unaided, that tradition could defend itself, that boys would become men by default.

Now, we stand in the wreckage of that assumption. A generation of boys has been raised to doubt their instincts, to apologize for their strength, and to see their fathers as liabilities rather than legacies. This is not just a political failure — it’s a civilizational one. But it also means the stakes are finally clear. If the conservative movement wants to conserve anything worth passing down, it must begin with this: the restoration of masculine virtue. Not nostalgia. Not anger. But clarity. The recognition that the war on manhood is really a war on order, on protection, on the nuclear family.

We’re not at the end of this story — we’re at the hinge. The institutions may be hollow, the narratives poisoned, but the hunger for truth remains. And in that hunger lies our moment. Not to manage decline, but to name it. Not to tinker around the edges, but to tell the truth loudly enough that our sons can hear it. Before we rebuild, we must remember who we are — and what we allowed to be stolen in the dark.

Masculinity is not toxic — it’s virtuous. When we reclaim that distinction, we invite our sons to stand tall instead of apologizing for existing — and we give civilization the allies it deserves.

Gates Garcia is the host of the YouTube show and podcast “We The People.” Follow him on Instagram and X @GatesGarciaFL.

The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

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How The Left Hijacked Masculinity — And Why That’s Bad For Society