Dr. Greg Salsbury was president of Western Colorado University from 2014 to 2020 where he secured the second largest donation in the history of the state for a new school of Computer Science and Engineering. Prior to that, he spent more than 30 years researching and writing about retirement planning and investor psychology. His 2006 award winning work But What If I Live? predicted the subsequent financial meltdown; and his follow up book Retirementology – Rethinking the American Dream in a New Economy topped Amazon’s “personal finance” category. He earned his doctorate from the University of Southern California and received Master’s degrees from both the University of Illinois and USC’s Annenberg School for Communications. He lives in Colorado and Florida and can be reached at [email protected].