The tragic assassination of Charlie Kirk has further exposed media bias, with outlets like MSNBC, CNN, and ABC labeling him “divisive” or “controversial” while downplaying leftist rhetoric that may have fueled violence. Posts by liberal school teachers cheering Kirk’s death and comments from Democrat politicians like Jasmine Crockett and Illinois Governor JB Pritzker inciting unrest reveal a double standard. This tragedy may finally force the elite legacy media to confront the effect their far-left bias has had on America. Even before Kirk’s assassination, President Trump was pushing broadcasters to restore balance to heal the political divide, improve network viewership, and ensure the airwaves serve all Americans, aligning with the law and fostering fair discourse.

When Donald Trump descended the escalator in the summer of 2015, he put on center stage the fight that the Media Research Center (MRC) has been engaged in for nearly 40 years. While MRC may be the incumbent in this battle against media bias, the president deserves enormous credit for helping to identify and root out media malfeasance.

President Trump and Federal Communications Commission (FCC) Chairman Brendan Carr are addressing the longstanding issue of media bias by enforcing the legal obligations of broadcast networks like ABC, CBS, and NBC, which use public airwaves rent-free. These networks must meet a “public interest test” to serve all Americans, not just select political groups. Recent actions, including Trump’s lawsuits against CBS and ABC for deceptive editing and defamation, highlight a commitment to rooting out bias.

Legacy media are undoubtedly biased and purpose-driven. Take ABC’s David Muir, who was still allowed to host a presidential debate after MRC research found his nightly newscast had 100% positive coverage of Kamala Harris and 92% negative coverage of Donald Trump. From routine deceptive editing in their interviews with Trump – and his cabinet officials – to initially refusing to mention the brutal Charlotte stabbing, only to eventually report the tragedy through the lens of it being right-wing hysteria and fuel for Trump’s tough-on-crime approach. The media have earned the colossal decline of their collective reputation.

The public is now keenly aware of the media’s deficiencies, with 69% of people saying they have very little to no trust in the media, the worst result for the media since Gallup started assessing public confidence in it.

Some would argue, and most conservatives would agree, that these broadcasters and their cable news counterparts have a right to anchor themselves in whatever political persuasion favors their interests, so long as they are honest with their audience. While it would, at best, lack journalistic integrity for a major cable network like MSNow (formerly MSNBC) or CNN to show blatant favoritism in how they interview a Supreme Court justice, it would still easily pass legal muster. However, when traditional network broadcasters like CBS engage in the same behavior, it’s a completely different story.

That is because the airwaves used by ABC, CBS, and NBC are owned by the American public. It will surprise many to learn that these broadcasters use our airwaves rent-free. This might sound like a terrible deal for taxpayers, but that is why broadcasters are required to meet a “public interest test,” ensuring that the whole public is served. Not just Democrats. Not just liberals. Not just left-wing agitators.

Carr is taking action to hold broadcasters accountable to the law which requires them to act in the interest of all Americans. Perhaps ironically, by requiring broadcasters to serve a much larger audience, Carr is probably saving these networks from their plummeting ratings and their declining revenues. Moreover, by reducing other regulatory burdens placed on them by the Biden administration, like the onerous DEI and ESG requirements, Carr is helping their bottom lines in more ways than one.

It’s no secret that traditional broadcast media is in financial trouble. Without question, this is due to the fact that their current business model focuses on the fastest shrinking segment of America: liberals.

That might or might not work for a niche channel, like MSNow, but it is a guaranteed losing proposition for broadcast news.

By getting these networks to live up to their legal obligations, President Trump and Chairman Carr are helping all Americans become better informed while simultaneously helping the networks increase their sagging viewership and revenue.

Their recent actions represent the first serious attempt in modern history to restore lawfulness, fairness, and order to the political discourse in America’s media. It is something we need more of.

* * *

Dan Schneider is the Vice President of the Media Research Center.

The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

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