In an incredible video obtained by a California Fox affiliate, a gun store owner catches Sacha Baron Cohen in the act, attempting to buy a gun while disguised as a “Hungarian immigrant.”
The gun store owner caught the entire interaction on tape, and has some harsh words for Cohen, his production company, and Showtime, the network airing Cohen’s new “reality” show.
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Warrior One Guns & Ammo owner Norris Sweidan told Fox 11 that Cohen’s crew met with him ahead of Cohen’s “sting,” and told him they were filming a documentary about a “Hungarian immigrant wanting to buy a gun.” Sweidan picked up on the ruse right away, he says.
“He comes in, off the bat you can see in the video I’m looking like, this guy does not look like a Hungarian immigrant, tight a** leather pants, a beard, it just didn’t fit,” Sweidan told local media. “The moment his words came out of his mouth I was like, ‘this guy is full of s***.'”
Apparently, Cohen, who was in disguise, kept changing his accent, a clue to Sweidan that the “documentary” crew might be trying to embarrass him and, by extension, American gun buyers and owners.
When Sweidan called Cohen out, he says, Cohen hightailed it out of his shop.
“I’m looking at the producer and I’m just like, ‘am I being fooled right here?’” Sweidan said. “And I just kept looking at the guy and I was like, ‘you’re Borat’; as soon as I said that his eyes just looked at me like, and he did a turn right out the door.”
Cohen, Sweidan said, left his crew to clean up the mess.
“We’re talking to the people they don’t wanna give us an answer, we basically told them to get the f*** out, ‘you guys are all full of s***, have a great day, get out,’” Sweidan told Fox 11. “Once I knew it was Borat, we already know his game and his bull*****, so we knew he’s here to make a mockery, and of what? Gun owners? The gun business, gun shops.”
It’s likely Cohen was trying to use Sweidan in a segment for his new Showtime show, “Who Is America?” Cohen has been traveling the country, in disguise, talking to lawmakers, including Sarah Palin, who claims Cohen presented himself as a wounded veteran of the Iraq War in an effort to ask her questions about veterans and gun rights. On last week’s episode, Cohen, posing as an Israeli, appeared to convince a handful of Congressmen to support a measure to arm young children.
Sweidan told Fox 11 that he can’t believe legislators fell for Cohen’s act and his shoddy disguise.
“He was fake, the producers were fake, the show was fake, and Showtime is fake to be honest with you,” he said. “They want a real story, come talk to us. We’ll give you a real story.”