On Tuesday, superstar Céline Dion released a bizarre video advertisement to launch her new line of gender-neutral children’s clothing, called CELINUNUNU, in partnership with Nununu.
The futuristic ad features Dion, playing herself, breaking into a hospital nursery to magically change the infants’ pink and blue blankets to gender-neutral CELINUNUNU clothing.
“Our children — they are not really our children, as we are all just links in a never-ending chain that is life,” says Dion in the ad. “For us, they are everything. But in reality, we are only a fraction of their universe. We miss the past; they dream of tomorrow.”
“We may thrust them forward into the future, but the course will always be theirs to choose,” the Canadian singer says before ridding all gendered symbolism.
According to PEOPLE, the new line consists of more than 70 “stereotype-free styles” for children up to age 14.
“I’ve always loved NUNUNU and what they represent,” said the singer in a statement issued on Tuesday. “Partnering with Iris and Tali to encourage a dialogue of equality and possibility makes so much sense.”
Speaking to HLN on Wednesday, Dion explained that she created the line in light of her own experiences with her sons.
“The first time I brought them to Disney, I thought they were going to go for the big superheroes,” she said, referring to her own children. “They were looking at princesses, and they all wanted to be Minnie Mouse. And then I said, well, what about Mickey? And then I’m saying to myself, you know, what? It’s okay. You know why it’s okay? They’re talking; they’re finding themselves.”
“You don’t know what they’re going to become later,” she continued. “You don’t want for them to have a problem of growth and say, ‘I’m supposed to be like that. I’m supposed to say that. I’m supposed to dress like this. Because I’m a guy, I’m a boy, I’m supposed to do…’ No. No. You don’t know.”
Dion maintained that she is not trying to tell parents how to raise their children, but insisted they “let people be who they are as quick and as soon as possible.”
According to the line’s website, “CELINUNUNU liberates children from the traditional roles of boy/girl, and enables younger people to grow on values of equality with the freedom to strengthen their own power of personality based on mutual respect.”
“The brand flows on the axis between the values of education and empowering dialog,” the site continues. “We believe that an educational experience is possible through children’s clothes, because fashion builds concepts deep within our minds and changes thought patterns. It can create equality, and grow the emotional intelligence that drives the practice of responsibility, freedom and flexibility of thought.”