News and Analysis

NASCAR Takes New Action After ‘Let’s Go Brandon’ Cryptocurrency Sponsors Driver Its Named After: Report

   DailyWire.com
UNITED STATES - NOVEMBER 05: Citizens from Baltimore fly a Lets Go Brandon flag on the east front of the U.S. Capitol ahead of House votes on the Build Back Better Act and the infrastructure bill in the U.S. Capitol on Friday, November 5, 2021. The Library of Congress Thomas Jefferson Building appears in the background.
Tom Williams / CQ-Roll Call, Inc via Getty Images

NASCAR is now reviewing a deal made last week between driver Brandon Brown and cryptocurrency meme coin named after him, LGBcoin, which stands for the viral meme “Let’s Go Brandon.”

“According to Max Marcucci, a spokesperson for Brown’s team, NASCAR gave the team written approval on the sponsorship and paint scheme late last year and said the team went through the usual sponsorship approval process,” CNN reported. “Marcucci said NASCAR called following the announcement and acknowledged to the team that it had received approval and ‘apologized for any confusion and miscommunication,’ but said that the deal “needs to be reviewed at a higher level.”

A NASCAR spokesperson told Motersport.com that Brown’s team “jumped the gun” by announcing the partnership before NASCAR had a chance to review it.

Fox Business added:

In a statement provided by Marcucci, Brandonbilt Motorsports received approval on the sponsors from a NASCAR Racing Operations official on Dec. 26.

According to the statement, the approval of the partnership was “unambiguous” as an opening portion of the email from the official said “The sponsors are approved…”

The statement acknowledged that the NASCAR official offered feedback on a minor graphic design change “to ensure legibility on the track at 170mph.”

“We will continue to work with NASCAR and look forward to resolving this matter and clearing the air as soon as possible,” the statement read.

“We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,” said James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management. “Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of—an American story of success and perseverance. Brandon is truly America’s Driver.”

“We are proud to support Brandon this season, to help him continue his American dream,” said Koutoulas. “If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’”

The slogan started in October at a NASCAR race at the Talladega Superspeedway in Alabama when NBC Sports reporter Kelli Stavast was interviewing driver Brandon Brown after he won the race.

As Stavast interviewed Brown, “F*** Joe Biden” chants broke out in the stands, but Stavast claimed that they were chanting “Let’s go, Brandon.”

The “Let’s Go, Brandon” slogan has since become code for “F*** Joe Biden” and is commonly used at sporting events and various other locations.

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